Case Studies

Every journey has a beginning. This was mine.

The Chelsea vs Everton graphic holds a special place in my portfolio, not because it is my best work, but because it represents the moment I stopped thinking about creating football content and actually did it.

Looking back, I can see areas I would improve now. But that is the point. This graphic taught me that perfection is not the goal, progress is. It gave me the confidence to create the next one, and the one after that.

There is something different about African football. The passion, the colors, the raw emotion. It deserves world class coverage.

When Eyong scored that decisive goal, with Mbeumo providing the assist, I knew this graphic had to capture that energy. The celebration, the Indomitable Lions iconic green and yellow, the tension of a 1 to 0 win.

This is the type of content I love creating most. Not just Premier League, not just the big names, but football from every corner of the world, given the same premium treatment.

Breaking news moves fast. You have minutes, sometimes seconds, to create something that captures the moment. This was one of those times.

When the Maresca news dropped, I moved quickly. The design had to be bold, immediate, impossible to scroll past. The expression telling the whole story.

This graphic became my best performer. The impressions came flooding in. People shared it, quoted it, engaged with it. It proved something important: when you combine timely content with strong design, people pay attention.